Search intent is the reason why a user enters a query on search engines like Google or on LLMs like ChatGPT search.

Identifying the intent helps SEO content writers craft their content accordingly, rather than targeting the emotion behind the query aimlessly.

For example, if the query is ‘Nike official store’, 95% of the time the user is looking for the shoe maker’s official website. The best content that absorbs this intent could be a store locator page or a landing page with the latest arrivals, or a FAQ page answering basic or most commonly asked questions.

When a user knows what s/he wants, you do not want to bore them by having a 1000-words blog explaining the benefits of buying Nike running shoes online. It doesn’t match the intent.

Finding intent

When choosing intent, I think nothing beats common sense. Let’s have a few more keywords and check what intent they contain.

• Buy running shoes – Transactional
• Best running shoes for beginners – Informational
• Running shoes vs training shoes difference – Informational
• Nike customer support contact – Navigational
• Running shoe stores open now – Local & transactional

If you check the queries closely, you will easily understand the motive behind them, and what information the users entering the queries are looking for.

Beside the mighty common sense, we have tools to simplify the task, leaving our brains less exhausted. Tools like Google Keyword Planner, SEMrush, UbberSuggest or Ahrefs do the job nicely.

Ubersuggest – keyword research – “nike store near me”

Also, by looking at the SERP, you can check what type of content (blog, product page, guide, sales asset etc) top ranking website have published. This also gives you an idea about the type of posts you need to create.

Using AI to identify search intent

Now. let me trim down all of these into one prompt and get the same or even better results, in as little as 1 minute.

Workflow: Using AI for keyword research & search intent analysis

Define your primary keyword

• Choose the core topic: Example: “Best Nike shoes”

Use AI to generate related keywords

• Open ChatGPT (or a similar AI tool like Claude AI).
• Use your prompt:
  “Find related keywords for ‘best Nike shoes’ and prepare a table listing search intent for each of the results generated.”

ChatGPT – Prompt

• Review and refine the list based on relevance. You can add as many parameters as you want. However, my suggestion is to keep things simple and as not highly detailed. Excessive information could spoil the entire intent of finding intent.

Categorize the fetched keywords by search intent

• Now, you have clusters thet reflect the intention behind the query:
  • Transactional (e.g., “Buy Nike shoes”)
  • Informational (e.g., “Best Nike shoes for running”)
  • Navigational (e.g., “Nike official store”

Validate the data with SEO Tools (Highly recommended)

Please note using AI alone will not help you find the best results. Supporting and validating the data using traditional tools will.

• Enter these AI-generated keywords into tools like SEMrush, Ahrefs, or Google Keyword Planner.
• Check their search volume, competition, and CPC data.

You may have to adjust the keyword list based on the information now gathered, based on what type of keyword you are targeting.

That’s all about the workflow detailing how to simplify the overall process of finding search intent, now faster and better using AI.

The next steps include incrporating the gathered keywords into your content strategy, identifying the best types of content matching the intents, writing the content, marketing it, tracking its performance and optimization.

I will cover them in seprate workflows.

Thanks for reading!

And guess what? Today, I discovered that the blog is getting the recognition it truly deserves!

It’s ranking on page 1 of organic search results –

Google Search result

But, there’s more to it! The blog has also been featured in AI search results. I did not intend to rank it in LLM searches given the PR that they are still unpredictable. But, check this out –

Perplexity Search Results

ChatGPT search result

So, what made it work?

Nothing revolutionary, just the fundamentals we’ve always known. Here’s the formula that delivered:

• High-quality content that directly answers user queries (e.g., “What is content tilt?”)
• A clear and well-structured format for readability

Basically, it is all about content and SEO best practices that align with the search intent.

When information matches user intent seamlessly, it naturally becomes worthy of both AI-generated search results and page 1 organic rankings.

This experience is a great reminder: while trends and tools evolve, the timeless principles of content marketing still hold the key to success.

Ranking your website on AI searches…

So, this was about a recent achievement I thought to share here, focusing that no matter how far the content industry has evolved, meeting user intent remains irreplaceble when it comes to getting ranked.

And, if you are wondering what a “Content tilt” is, it is just about being different! Finding that precise angle where your expertise meets your audiences’ need.

Thanks for reading!

Image created using Midjourney

Let me be honest!

I had a long history of being face-to-face with these grotesques with jagged claws and gleaming teeth.

They stared at me endlessly with a cunning smile! To dispel the fears of the highest degrees for a common goal: Stopping me from being productive.

They would drag the ‘writer’ me down into a whirlpool of negative thoughts, instill low confidence, keep me occuiped in unimportant activities, overburden my mind with irrational perceptions until I put my pen to rest for another day.

They then faded away, only to knock again at an appropriate time later.

Let’s face it! It is not just mine, but every writer’s story at some points in their professional and personal journeys.

I’m talking about the monsters, who live within our minds, and survive by feeding on our shifting and vulnerable thoughts.

They are a writer’s best enemies. I’ve compiled a brief list mentioning some of them with reference to what I do to beat them.

Perfectionism

One thing perfectionalists hate to hear is – Perfectionalism doesn’t exist. But the reality is it actually doesn’t exist. The constant urge to produce the best work possible often led many writers to spend endless hours improving one sentence when the entire article is waiting for them. This delays delivery. Again, trying to write perfect content creates a false sensitivity to criticism. Premature editing, a lot of subjective touch, fear of external opinions and a wall of ego play in tandem, finally leaving the writer with a frustating thought – a “not good enough” work!

I think Sheryl Sandberg ¹has an expert answer on how to deal with this monstar: “Done is better than perfect.”

Imposter syndrome

Imposter syndrome is another dreaded monster. I’ve come across so many people, who have awesome ideas to share; but they wonder if anyone would care about their opinions and if they were knowledgable enough to be talking about what they know and think. The result? They fail to break the self-perceived wall of doubt, remain unknown and then forgotten. Simply put, the nagging thought of self doubt results in lost opportunities.

The fear of not being “I’m good enough” is painfully suffering and the thought of the ‘backlash by pros after getting my words out’ is terrifying.

I failed to win over this monster many times, then gradually understood most people don’t care and as a writer, I should speak my mind consistently – no matter what anyone in whatever capacity thinks about it. It worked! Still see critics? Okay, I can’t impress anyone. Noone in this world ever could!

Psocastination

This monster exploits our natural tendencies connected with perfectionalism and self doubt. It thrives on delays and dies on acts. “I’ll write when I’m more inspired”, “I need to do more research before the first draft is ready”, “I should clean my desk before writing”. “things are not going well today, let’s begin with a fresh vibe tomorrow” … are self harming thoughts and they kill productivity.

Putting a task on hold creates a self-perpetuating cycle that gradually transitions into a chronic condition. The longer we ignore writing now, the more daunting it becomes in future. Each day of delay adds pressure and what should be a free flowing act of expression gradually becomes overwhelming.

The best way to elimiate this monster is to have a strong, unaltered opinion that the best time to act is now. This thought can be nurtured by breaking tasks into small chuncks, set a reslistic writing routine, and accepting that there’s no perfect time, but I should show up – even if I’m not perfectly ready!

Self-doubt

Self-doubt is a monster known for its chameleonic nature – It could knock us down in the disguise of perfectionalism by asking for endless revisions. Other times, it could menifest as an imposter syndrome by convincing that “Have not better writers already said this hundred times in more convincing ways?” It could even, actually more dangeriously, disguise itself as humility by suggesting that sharing our work and accomplishments is morally inappropriate becuase it is afterall boasting yourself (excessively salesly)

The only good thing about this monster is it pushes us beyond our comfort zones. But it does more harm than good. The best approach to overcome self doubt in my opinion is to replace the thought “I’m not good enough” with “I’m learning and growing everyday.”

Having supporting peers who provide constructive feedback is equally important.  

Time management chaos

This monster thrives on writers’ own mistakes. Oftentimes, writers, without foresight and planning, overcommit, then find themselves frustratingly chasing a looming deadline and theb resulting outcomes are obvious. They fail to stick to a realistic schedule, can’t draw a balance between professional obligations and personal priorities and finally, feel overwhelmed and give up.

Add to this, the world is already unfair to writers: It demands predictable productivity from them, but doesn’t acknowledge that creative inspiration is not wired to appear between 9 to 5, it can flow in just anytime.

Given the sensitivity of the situation, it is important writers draw their boundaries, know their strengths, avoid distractions of all kinds, and be fully mindful while commiting to clients.

Perceived lack of originality

Writers are one of the most judged social beings in the world. They often face hard times justifying the originality of their work. Once, they had to run their content on plagiarism tools to convince clients their work is unavailable anywhere on the Web.

Today, they are fighting yet another battle, now with a stronger enemy: AI content detection tools. Grippled with codes, they have an affinity to flag original work as AI written causing writers their jobs (perhaps only source of their income) and peace of mind.

This overwhelming distress is further intensified by writers themselves. They often find themselves trapped in an exhausting cycle of second-guessing: “Has this article already been written? Am I just repeating what others have said? Why would anyone read my version?”

The best way to remove this monstar is to believe on our work, maintain unique styles, create a guided, transparent approach to writing, and unconditionally share our experiences and worldview by paying least focus on external opinions.

And, as far as forced fallacies (like AI tools in my example) are concerned, it’s important to understand how they work, and how to create AI proof content, rather than fighting them off.

The “Busy Work” Beast

It is perhaps one of the most underated monstars, and is the closest cousin of porocastination. It is deceptive and yields a fake feeling of productivity while actually keeping writers away from their real work.

While writers should focus on meaningful tasks i.e., drafting, editing, and/or publishing, this monster convinces writers that changing fonts multiple times, checking social media feeds at work, replacing an existing WordPress template and theme with something new and flashy, testing a plethora of writing apps and tools, writing author bios without starting the story etc., are equal to real writing. When in reality, all of this is just a mere wastage of a promising writer’s valubale time and effort.

The solution is not in abandoing all preparedness and organization, rather recognizing when such activities have potentially crossed a defined limit.

I will keep this list populated with more monsters who as writers we need to fight. Meanwhile, let me know in the comments who among the listed ones affect you the most, and how you handle them.

Author

Robijyoti Bhattacharjee

I’m a professional blogger and content consultant. Here to share my learnings, achievements, experiences, and insights about my life & work! Feel free to reach out at “robijyoti@gmail.com”

To understand blog, blogging, blogosphere, and whatever else you may want to add, we first need to revisit the good old days—as early as 1994—when Swarthmore college student Justin Hall created Links.net. Populated with his experiences, thoughts, and personal narratives, the blog is still functional and wears a minimalistic look, focusing on content (storytelling) over visual aesthetics.

Going back, the term ‘blog’ was not invented yet. Links.net served as Justin’s personal homepage. Gradually, others—the early adopters of digital waves—began articulating their thoughts in similar ways. Three years later, in 1997, a computer programmer and writer, Jorn Barger, coined the term ‘weblog,’ referring to this growing trend of publishing, storing, and sharing personal experiences online as a “log of the Web” and the process as “logging the Web.”

However, the term ‘blog’ was not coined until 1999, when Peter Merholz, a design and UX expert, writer, and entrepreneur, playfully split the term ‘weblog’ into two parts, creating the phrase “we blog.”² ³ ⁴ This linguistic tweak caught on, and the word ‘blog’—being simple, easy to memorize, and approachable—became popular. In the same year, on August 23, Pyra Labs (Google Blogger since 2003) launched Blogger,⁵ reinforcing the term ‘blog’ and helping to popularize it further.

With time, the Internet started flooding with a host of blogging platforms, such as LiveJournal, TypePad, Movable Type, Blogforyou, WordPress, and others. The land was ripe for a writing revolution since these platforms were readily available to host thoughts, and people were eager to make their stories heard. A wave of creativity emerged as this democratization of publishing happened, gradually paving the way for millions of blogs to appear online.

So, this was a short time wrap on blogging. From a humble beginning, blogging has come a long way, allowing artists, activists, writers, journalists, scientists, politicians, travelers, hobbyists, entrepreneurs, businesses, and many others to share their perspectives for education, entertainment, networking, personal branding, business growth, creative expression, social change, and more!

Today, we have a plethora of variations of the original term, ‘blog.’ Terms like ‘Vlogging,’ ‘Microblogging,’ ‘Podcasting,’ ‘Guest Blogging,’ ‘Link Blogging,’ and ‘Live Blogging’ are ever-growing. But one thing has remained unchanged and must never change: the freedom to let your words be heard—no matter the response!

Long live blogging!

Author

Robijyoti Bhattacharjee

I’m a professional blogger and content consultant. Here to share my learnings, achievements, experiences, and insights about my life & work! Feel free to reach out at “robijyoti@gmail.com”

Footnotes